I think they have already changed the formula, it does not taste like it used to.

I am offended FOR my friend Mack. His name is really Maqbool but that doesn't matter because he identifies as Mack. He now will be made fun of and picked on for being named after a pasta based imitation cheese food product. This MAY cause him depression and thoughts of suicide. I demand a name change to something less offensive. Even the word macaroni is offensive as it is slang for someone who fashionable. For example in the song Yankee Doodle, the British mocked Americans thinking by putting a feather in a hat it would make them a "Macaroni" .
www.nytimes.com/2017 /07/01/sunday-review /that-diss-song-know n-as-yankee-doo

Seems like many names are being shortened nowadays!

I have always like Kraft Macaroni and Cheese! Not sure if I will like the new recipe, why do things always have to change!

@MalluGuy : Sounds like a class action law suit in the making.

Removed By Request

Why are they changing the name? Who did they offend???

It's absolutely crazy with all the renaming, box changing nonsense!

@Megyn1 : Am I the only one who had to read that twice? Even though it clearly says, Macaroni and Cheese, my mind just shortens it to Mac and Cheese and I couldn't tell what the difference was. 😂

@Megyn1 : So why is Kraft changing the name? It's because the word macaroni is to long? Just curious 🧐

This just goes to prove that people who are earning money for things
like changing names of products... have a really Cushy job... and I think things like this
are stupid for the most part... I doubt if i will ever learn to call it Mac and Cheese ...

@Inb0913 : Kraft is changing the name because everyone calls it Mac and Cheese. Seems like a dum reason to me

@Megyn1 : Kraft is a gigantic corporation I guess they want to spend extra money

That is just weird. I'm sure people will still call it whatever they are used to calling it. Why go through the trouble of changing it?

Free advertising? It has us all talking about it. Think about the left and right Kit Kat ad campaign of a few years back. Generating talk is pretty much free advertising.